Case Study; Mobile Car Washing of Fleets of Rent-A-Cars

For over 20 years in my career I had run a company specializing in the washing of car and truck fleets for corporate customers. There is money to be made for the mobile car wash company who pays careful attention to niche marketing within the car dealership and rental car industry sectors.

Our company did just that and we were able to regional dominate over 110 cities without too much problem from competitors, as few competitors had used the bundling of those two sub-sectors and thus it proved to be a niche which was much better than originally anticipated.
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When we began to roll out our rapidly accelerating dominance in many cities as the leading washer for Car Dealerships for cars on their lots. We had worked for both new and used car dealers; some of the largest, as a matter of fact all of the top five largest car dealership consolidators. Which was not so difficult as many of these largest companies are in multiple markets and many secondary smaller markets.

Sounds good? Indeed and if you own a mobile car wash company and want to expand you could easily do the same thing you see? But who sells the most cars? Sure Auto Nation and the other top 4 sell the most new cars but who sells the most used cars? Auto Auctions, Car Max and the major Car Rental Agencies. There are also many multi-state used car dealerships such as Internet Car Sales, CarTemp and Ugly Duckling (1-800-The-Duck). Then there are many large rent-a-car companies, which just happen to work with all these companies already. It is wise to get in good with the entire network of new and used car dealerships and rent-a-car companies in whatever market it is your primary stomping ground in your mobile car wash company. So, please consider this in 2006.
Tip! Take into consideration costly mechanical car problem possibilities, because in most cases, cars at government auctions are sold 'as-is'.

Lance Winslow